• Lead product end-to-end from zero to private beta — strategy, roadmap and specs across the AI builder, post-submit automation and analytics

• Chose the core wedge: automating what happens after a form is submitted, instead of competing on form-building alone

• Took the AI builder from concept to a working agent that builds forms from a prompt, image, PDF, URL or voice

• Defined the results and analytics experience plus native A/B testing

• Designed the free-to-paid model and opened the platform via a public API and a Zapier app

• Owned end-to-end execution of multiple B2B2C products from discovery to launch — including 13 school-specific apps and a centralized parent app used by 500,000+ parents

• Defined MVP scope, product roadmaps and prioritization, balancing per-tenant customization against platform scalability

• Authored PRDs, user stories and acceptance criteria; ran sprint-based delivery with engineering, design and operations

• Championed high-frequency engagement features (attendance, homework, academic updates) that drove daily usage; led a full redesign of core flows and onboarding

• Contributed feature definition and user flows to an e-commerce marketplace, a society management app and the SmartMoney ed-tech platform

• Managed social media accounts to enhance brand visibility

• Led successful recruitment initiatives

• Delivered engaging client presentations

• Planned & Created engaging social media content

• Conducted comprehensive market research

• Provided finance team with valuable analysis